Effective communication is not a single skill, it is a strategic capability that shapes how organisations operate, collaborate, and deliver value. Leaders who master clarity, intent, listening, adaptability, and structure become more trusted, more influential, and more capable of guiding teams through complexity and change

The Five C’s of Verbal Communication provide a powerful, practical, and universal framework for improving communication across large organisations. When employees communicate clearly, concisely, correctly, courteously, and completely, performance improves, collaboration becomes smoother, and decision making accelerates.