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Marketing Leadership Council: A Strategic Governance Tool
The Marketing Leadership Council is no longer an optional coordination forum. In enterprise environments, it is a strategic governance mechanism that enables alignment, accelerates decision making, and protects value.

Michelle M
Dec 27, 20257 min read


Chief Commercial Officer Job Description: Role and Career Path
The Chief Commercial Officer plays a critical role in shaping a company’s success. This position requires a unique mix of leadership, strategic insight, and commercial instinct. While the pressures are high, the rewards are equally significant.

Michelle M
Oct 16, 20256 min read
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